Keyword research for content distribution is an important step. If you’ve written a good article, but haven’t optimized the same for search engines, it’s unlikely that you’d get a high amount of traffic for that article – no matter which of the directories you’ve submitted your articles in.
Just writing a good article isn’t enough to utilize the full power of article marketing. The best method to optimize it for search engines is to use keywords within the article properly. Search engines like Google have developed a certain set of rules regarding the use of keywords in an article. You must follow these rules religiously.
Why Is Keyword Research Important?
You must be thinking about why should you waste your time by doing keyword research for content distribution. You can come up with any keywords that you think are related to the theme of your article. Well, that’s true. Thinking about the keywords on your own is a good method, but you can’t completely rely on this method.
You must understand that there are several factors that you would need to consider while you’re finalizing the list of the keywords. For example, you have to find out the volume of competition associated with a specific keyword. Likewise, you also need to know about its search volume. If the search volume for a specific keyword is high and the competition is also high, it may not be a good idea to optimize your article for those keywords.
However, if you choose those keywords, you’ll have to wait for a long time before you start getting some traffic from such articles. If you don’t want to wait longer while you’re doing a thorough keyword research for content distribution, it’s always better to go for those keywords that have a decent search volume but low competition. Going in for keywords with high search volumes, but average competition is again a good decision.
How To Do Keyword Research
There are several tools available on Internet to do keyword research for content distribution. Some of the top tools may include Yahoo Overture, Google Adword keyword suggestion tool, and others.
No matter which tool you use to search for the keywords, you should focus on researching the keyword phrases, rather than just single keywords. People tend to use phrases when they look for information.
For example, if a user is looking for information on yoga, they usually don’t type “yoga” in search engines. They’d rather be more specific, such as “yoga for beginners”. That’s the reason why it’s always better to focus on keyword phrases while you’re doing keyword research for content distribution.