If you are in the online marketing field, then you would have asked this question or you are asking this question, because these twos are the most popular online marketing techniques. Well, the factor which determines PPC or SEO for anyone’s online marketing campaign is money, because for starters it will be difficult to invest a huge amount of money for PPC advertising.
So, they have to choose SEO or search engine optimization which is not a hard task at all and have to sit patiently for some time to get the desired results. Both SEO and PPC will deliver results, but PPC has a little bit advantage over SEO and let’s take a look at them.
PPC advertising will deliver results almost instantaneously if we employ the right company. When you are going for PPC, you don’t need to change your existing website design or the landing pages. You can simply put up your ads on popular websites in your niche or in the search result pages which in turns bring you back visitors who are potential customers.
The only problem with PPC is you have to pay-per-click, regardless of the clicks which are not resulting in the sales. In simple word, if you run a PPC campaign and some of your clicks are not resulting in sales, you still need to pay the money for every click. So, from my experience what I have found out is that we should employ PPC agencies, since they will give us a better ROI.
Well, on the other hand SEO takes time. You need to hire a SEO professional or an internet marketing company to do the work for you (so it will be costly) or you can learn the techniques and do the work by yourself. If you choose to do the work by yourself, then the success rate of your SEO campaign will solely be dependent on your creative and imaginative content writing skills.
You need to test different keywords for your website and find out the most popular and converting ones. For this you can also employ the help of PPC ads (if you have decent advertising budget) and find out the keywords. Also you need to change the layout of your website and add images accordingly to get the right formula for SEO. This will also take time, but at the same time it will deliver results just like PPC.
PPC and SEO works hand in hand. If you have a decent budget then it will be good to employ PPC ads and find out the best converting keywords and then go with SEO campaigns. Remember PPC sometimes won’t deliver results but SEO will always deliver results but it will take its time.
Sathish is an Internet Marketer, who blogs at TechieMania.com Make Money Online blog.