Every dental website should be optimized for a couple of good keywords in a bid for it to show up on search engine results pages faster. Most webmasters also incorporate keywords into their META tags which are only visible through the source code of the website’s HTML. All of this is done to ensure that the websites they are promoting become searchable for business especially since a growing number of prospective patients go online to search for dentists.
But optimizing your website for certain keywords isn’t as simple as it sounds. In fact, it can be quite difficult to find good keywords. However, with the help of the right tools and proper research, you can find the best keywords which help you promote your dental website online. Here are a couple of things to remember when doing keyword optimization:
In finding your keywords:
You need to make use of good keyword research tools in order for you to come up with keywords which are most appropriate. There are a lot of softwares which you can utilize but there are also certain tools which are for free online. If all else fails, try Google.
On picking keywords:
You will be given a long list of keywords which you can pick and choose from. As a rule of thumb, stay clear of single keywords. This is because most internet users use more than one keyword when searching because they want to narrow their research. So instead of using keywords like “dentist” or “dentistry”, go for something like “cosmetic dentist” or “cosmetic dentistry”. You can even include the place of your practice if you really want to narrow things down.
Another tip which may prove useful is summarizing your website. Your keywords should reflect what your website is all about. So if your practice caters to families, then you may want to use keywords like “family dentist” or “family dentistry”.
On the placement of your keywords:
Your keywords should be visible at the heading of your website. It’s necessary for you to do this because by doing so you are letting your readers know straightaway what your website is all about. At the same time, your heading is featured in search engine result pages when prospective patients are searching for your website. Your keywords may help convince searchers to click on the link to your website.
Make sure that your keywords are mentioned throughout your website. You can mention it once in your introduction, twice in the body and one last time in the conclusion. Search engines like it when keywords are repeated but they do not like it when these keywords are repeated excessively. Also keep in mind that you are writing for not just search engines but human readers first and foremost. Hence, keep your website content easy to read and make sure that your keywords are incorporated naturally.
Elliot likes writing and is interested in Dental Marketing and Dental Practice SEO. Please take care of your teeth.